my Role

Turning a big idea into a place Seattle could call its own.

Seattle Soccer House was more than a place to watch the World Cup—it was an opportunity to create a distinctly Seattle experience that brought fans, community and culture together.

I led the project from concept through execution, starting with the strategy behind the experience. I identified and secured the location, negotiated the partnership and contract, defined the purpose and goals, and developed the overall creative direction and theme.

From there, I led the project and brought the vision to life—shaping the fan experience, programming, partnerships, hospitality, accessibility and operational strategy to ensure every piece worked together.

The result was a 27,000-square-foot celebration of soccer and the Pacific Northwest, designed to give fans a place to gather, connect and experience the World Cup in a way that felt authentically Seattle.

From the natural wood and PNW-inspired design to the fan programming and community-focused experiences, every detail had a purpose:

Create a place people didn’t just want to visit—but wanted to be part of.